Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, R3: I introduced QR codes into the system, we use QR codes for things like, for example, if a guy is stuck seventy-five metres ... energy-saving calculators, online catalogues, which are accessible via mobile devices, they see that as innovative.
|Title||:||Creative Work Beyond the Creative Industries|
|Author||:||Greg Hearn, Ruth Bridgstock, Ben Goldsmith, Jess Rodgers|
|Publisher||:||Edward Elgar Publishing - 2014-06-27|