This collection brings together international experts from different continents to examine creativity and innovation in the cultural economy. In doing so, the collection provides a unique contemporary resource for researchers and advanced students. As a whole, the collection addresses creativity and innovation in a broad organizational field of knowledge relationships and transactions. In considering key issues and debates from across this developing arena of the global knowledge economy, the collection pursues an interdisciplinary approach that encompasses Management, Geography, Economics, Sociology and Cultural Studies.The problem with this positionis that a#39;strategya#39; isan even less tangible product than was a#39;creativitya#39; in the past. ... InJuly 2006 one ofNakeda#39;s most prestigious clients, Honda, announced that it was parting company with the agency after fouryears. ... made by creative agencyWieden and Kennedy, showing a series of components from the Honda Accord rolling, bumping and tapping into each otherto form ananbsp;...
|Title||:||Creativity, Innovation and the Cultural Economy|
|Author||:||Andy C. Pratt, Paul Jeffcutt|
|Publisher||:||Routledge - 2009-03-09|