Crisis Management By Apology

Crisis Management By Apology

4.11 - 1251 ratings - Source

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.The relationship be- tween the two companies began in 1906, when Henry Ford signed a con- tract to purchase tires from his friend Harvey Firestone. ... that tried indirectly to point out that the problems with the tires only oc- curred on the Ford Explorer, without actually referencing ... This information suggested Firestone had had knowledge of the problems with the tires as early as 1997; it also noted thatanbsp;...

Title:Crisis Management By Apology
Author:Keith Michael Hearit
Publisher:Routledge - 2006-04-21


You Must CONTINUE and create a free account to access unlimited downloads & streaming