Critical Multimodal Studies of Popular Discourse

Critical Multimodal Studies of Popular Discourse

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Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resourcesa€”verbal, visual, aural, and kinetica€”to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.That is, the presence of the birds is motivated by the a#39;car-almost-hits-living- creaturea#39; scenario. ... should be understood along these lines: Just as a hummingbird flaps its wings an amazing 25 times per second, so a Peugeot can do an amazinganbsp;...

Title:Critical Multimodal Studies of Popular Discourse
Author:Emilia Djonov, Sumin Zhao
Publisher:Routledge - 2013-09-23


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