This book introduces students to CRM (customer relationship management), a strategic methodology thatas being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.The DMAa#39;s E-Mail Preference Service offers two solutions to this: a#39; e-MPS Suppression File a#39; e-MPS Cleaning The e-MPS ... request or face severe penalties.11 More information on the CAN-SPAM Act can be found on the FTCa#39;s website atanbsp;...
|Author||:||Roger Joseph Baran, Robert J. Galka|
|Publisher||:||Routledge - 2013-02-25|