Written in Dr. Wongas vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action aThis book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.a aEkaterina Leonova, Sweden aReaders will gather from Dr Wongas experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.a aHoo Chee Wai, SingaporeThe first example that I can think of is the industry-use safety goggles that are used to protect workers from chemical hazards. ... If you are a manufacturer of a safety goggle, should you simply drop the price to make it more competitive? ... If you like doing home improvement projects, there is a good chance that you have had the experience of getting your hand dirty when opening the can of paint.
|Title||:||CRM in Action|
|Author||:||Dr. Ken K. Wong|
|Publisher||:||iUniverse - 2011-01-27|