Crowdsourcing Markets

Crowdsourcing Markets

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This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Content and beyond: enabling your customers to create your products for you! Our focus here is on the role of communities in manufacturing companiesa€™ products or content. The advantages over traditional business models are huge. At iStock, for instance, contributors create the product, deliver it in market-ready format, and even list it in the appropriate category. With little inventory expense or traditional overhead, iStock can price its product far below conventional competitors.Birds of a Feather Buy Together Barry Libert, Jon Spector ... Mike James, for one, a point guard who in 2007 signed a four-year, $23-million contract with the NBAa#39;s Minnesota Timberwolves, ... soul food, Mexican food, chicken noodle soup, two pit bulls, tattoos, a Lincoln Navigator, and a Maserati among his possessions.

Title:Crowdsourcing Markets
Author:Barry Libert, Jon Spector
Publisher:Pearson Education - 2010-02-15


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