Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insidera s view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruisinga s easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chaptera s content. Dozens of leading industry professionals-including several cruise line presidents-have reviewed this material, ensuring that it reflects real-world insights into the business.Therea#39;s no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise linesa#39; presidents, have reviewed the content to ensure it reflects real-world insights into the business.
|Publisher||:||Cengage Learning - 2004|