Cult of the Luxury Brand

Cult of the Luxury Brand

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This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.At the same time, the Italians showed that they had what it took to do couture a€“ Valentino was among the early designers, his sumptuous creations finding favor with glamorous women of the time, including Jackie Kennedy who chose a Valentino dress for her wedding to Aristotle Onassis. ... It came naturally to them, with flamboyant figures like Gianni Versace creating as much news as his clientele ofanbsp;...

Title:Cult of the Luxury Brand
Author:Radha Chadha, Paul Husband
Publisher:Nicholas Brealey Publishing - 2010-12-07


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