Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films ... Robert Kozinets, a Can Consumers Escape the Market? ... .pdf; W. Chan Kim and RenAce Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant ... Unilever is not the only one have trouble with organized innovation; see aBamboo Innovation, a The Economist, Schumpeter Blog, May 5, 2011, anbsp;...
|Author||:||Grant David McCracken|
|Publisher||:||Harvard Business Press - 2012|