Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.ATaamp;T Wireless has maintained a link to a tool that helps the customer select a plan based on individual calling patterns. ... When a Qwest customer calls for repair, the service provider polls its customer database to retrieve the customera#39;s anbsp;...
|Title||:||Customer-centered Telecommunications Services Marketing|
|Author||:||Karen G. Strouse|
|Publisher||:||Artech House - 2004-01-01|