As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizationAs financial and marketing performance.Tools for Building Organizational Performance Kaufmann, Hans-Ruediger. Table 5. Three mostly cited key success factors in different studies The degree of top managementa#39;s understanding of the specific benefits ... Managerial style where managers share with the rest of the organizational members on their influence in Figure 14. ... agement is still struggling with the legal implications of setting or adding employeesa#39; knowledge sharing record for the purpose of performance appraisal.
|Title||:||Customer-Centric Marketing Strategies: Tools for Building Organizational Performance|
|Publisher||:||IGI Global - 2012-11-30|