Customer Friendly

Customer Friendly

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The need for customer friendly organizations exists across fields and industries. Corporate leaders have long known the value of customer support. Even public agency leaders increasingly recognize the need to offer better service to citizens. This book presents the organizational architecture of customer friendly organizations. How do some private companies and public agencies become customer friendly-by accident or design? Academics and practicing managers know that organizational design affects behavior. This book helps us understand how we develop high performance organizations-in this case, organizations that consistently deliver high quality service. It builds on the theory and application of qsystems thinkingq to organization design and behavior by showing how products, structure, psychological climate, culture, and leadership work together to produce customer friendly experiences. Beginning with the architectural model, the book offers a series of cases to illustrate the application: hospital, auto manufacturer, airline, hotel, bank, university, and library.Pugh, S.D. et al (2002). Driving service ... Media and marketing a€” Advertising: Dodgea#39;s Rocky courtship of Women; Male focused Durango ads risk offending an audience the car maker badly needs. ... Detroit tries it the Japanese way; shared platforms and parts save time and money, but the Big three are years behind.

Title:Customer Friendly
Author:James T. Ziegenfuss
Publisher:University Press of America - 2007-01-01


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