Customers Are People ... The Human Touch

Customers Are People ... The Human Touch

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Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the qhuman touchq art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.Based on research involving the worlds top aquot;human touchaquot; practitioners, John McKean has created a practical guide to help you understand the aquot;artaquot; of the human touch and to implement it as a consistent and profitable aquot;scienceaquot; across your ...

Title:Customers Are People ... The Human Touch
Author:John McKean
Publisher:John Wiley & Sons - 2003-05-16


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