Data Mining Your Website

Data Mining Your Website

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Web developers and sales people can get a jump on the next generation of Web marketing with this guide to data mining that shows how to examine large pools of customer data and identify patterns in order to design Web sites that better target potential customers.This may be in the form of a one-time offer, a coupon, a reduced rate, a free ticket, a free upgrade, technical analysis or support, a white paper, etc. ... However, once a template, script, or procedure has been developed 22 IX.

Title:Data Mining Your Website
Author:Jesus Mena
Publisher:Digital Press - 1999


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