A society in which essential truth can be the marketing slogan of a shampoo and real feeling is identified with real chocolate is a society in deep ethical crisis, substituting hollow symbolic brand values for deep human values. already sold its soul - and wants nothing more than to trade yours for its commodities. up by a culture of marketing in which all deep human values themselves have been turned into commodities. critique, not only of the capitalist market economy but of the cynical and ethically corrupting culture of capitalist consumer marketing. showing how the modern corporation, far from valuing people, actually devalues the real individual qualities of its employees - whilst at the same time relying on them as a source of surplus value and profit.The misguided aethicsa of the church and its efforts to promote amoral educationa, and the misguided economics of left-liberal advocates of the asocial marketa are both an expression of this ideology. And yet the fundamental mis- relation ofanbsp;...