Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy faAsade that will enthrall anyone interested in fashion, finance, or culture.Hollywood stars endorsed clothes for the Sears Roebuck catalog and sold their signatures for labels. ... I was forever trying to do French fashions and get away from the Hollywood look, which had a lack of simplicity and too much froufrou.
|Publisher||:||Penguin - 2007-08-16|