Design Attitude

Design Attitude

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Design Attitude makes the compelling argument that any firm in any profession in any land will be better equipped for the 21st century world of business if they introduce into their organizations the attitudes, behaviours, skills, and mindset a€“ in sum, the culture a€“ of the design profession. Kamil Michlewski describes the rise of the design profession and its impact on organizational cultures; at the heart of the book, however, are the five design profession behaviours that offer a blueprint for transforming the traditional company into an innovative, daring, and growing organization.I was extremely fortunate to receive a great deal of help from a number of individuals and institutions in my quest to understand ... The School of Design at Northumbria University in Newcastle upon Tyne, UK, hosted my PhD research, which forms the backbone of this book, between 2001 and 2007. ... His experience and wisdom were pivotal in key junctures of my investigation. ... Apple, IDEO, Nissan Design, Philips Design and Wolff Olins all offered help and access to interviewees.

Title:Design Attitude
Author:Mr Kamil Michlewski
Publisher:Ashgate Publishing, Ltd. - 2015-03-28


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