Designing for Behavior Change

Designing for Behavior Change

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A new wave of products is helping people change their behavior and daily routines, whether ita€™s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWalleta€™s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, youa€™ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your producta€™s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and OpowerIf we, as people designing for behavior change, want to help people take an action, we should be pushing people to tackle that hill! ... I can hear my own inner do-gooder say, a€œWell, that misses the pointa€”we want people to make wise choices, learn about the wonders of nutrition, ... Or, do we educate in order to help people change their eating habits, which then makes them healthier in the long term?

Title:Designing for Behavior Change
Author:Stephen Wendel
Publisher:"O'Reilly Media, Inc." - 2013-11-05


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