Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. Combining a handbook on basic principles with case studies, this text provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement.This chapter also introduces the research through which the basic principles were developed. ... by the Society for Technical Communication (2005), which gave us the mandate in 2005 to address the topic of making content usable. We proposed an iterative design process as a way to develop and test design principles for web-based communications whose main purpose is the engagement of users.
|Title||:||Designing for User Engagement on the Web|
|Publisher||:||Routledge - 2013-08-15|