How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.The aAmerica Responds to AIDSa Campaign The aAmerica Responds to AIDSa ( ARTA) public information-prevention campaign, directed at the ... From October 1987through January 1991, ARTAPSAs received an estimated 59, 113 television airings, with 47% of those airings ... Uses of Research in the ARTA Campaign Given that poor conceptualizations of audience, message, and media have limited theanbsp;...
|Title||:||Designing Health Messages|
|Author||:||Edward W. Maibach, Roxanne Louiselle Parrott|
|Publisher||:||SAGE Publications - 1995-02-10|