Developments in Marketing Science

Developments in Marketing Science

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Proposition Seven: The greater the seeking of external support from reference groups exhibited by an individual, the greater ... INDIVIDUAL agt; (purchase J ra#39; REFERENCE GROUP A / / PRODUCT-SYMBOLS : REFERENCE GROUP Example:anbsp;...

Title:Developments in Marketing Science
Author:Douglass K. Hawes, Robert D. Tamilia
Publisher: - 1978


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