Die Zukunft der Fernsehwerbung

Die Zukunft der Fernsehwerbung

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Priming effects in explicit and implicit memory for textual advertisements. Journal of Applied Psychology, 54(4). 442-455. Fournier, S., aamp; Dolan, R. (1997). Launching the BMW Z3 roadster. Boston, MA: Harvard Business School Publishing.

Title:Die Zukunft der Fernsehwerbung
Author:Gabriele Siegert
Publisher:Haupt Verlag AG - 2007


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