Explores the digital entertainment industry's collaboration between technogeeks, media moguls, and business interestsBlackbird was a content-development tool that enabled one to build graphics- enriched content for MSNa#39;s online service. ... This was going to cost a fortune. ... concluded that Microsoft had cut a very bad deal with Paramount a overpaying for the properties and allowing Paramount to retain too much control. ... To do so, he needed statistics on how the sites were doing. Paramount was the only content provider on MSN whose advertising wasna#39;t being sold by the MSN sales force.
|Author||:||John Geirland, Eva Sonesh Kedar|
|Publisher||:||Arcade Publishing - 1999|