Direct Marketing Management

Direct Marketing Management

4.11 - 1251 ratings - Source

This revised teA—t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.The decision rule requires finding a critical value, C, so that if $2.25 is the true average acquisition cost for the new ... In fact, most testing generally is done as an additional activity in an ongoing direct mail campaign. Whether the test is fullanbsp;...

Title:Direct Marketing Management
Author:Mary Lou Roberts, Paul D. Berger
Publisher:Prentice Hall International (UK) - 1999


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