Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel s death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies.
|Title||:||Disaster in Dearborn|
|Author||:||Thomas E. Bonsall|
|Publisher||:||Stanford University Press - 2002|