Disaster in Dearborn

Disaster in Dearborn

4.11 - 1251 ratings - Source

Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.Bonsall has not only found new approaches to the subject, but sheds fresh light on the oft-rehashed reasons for the Edsel s death. The book is well written, flows nicely, and artfully mixes personalities and corporate policies.

Title:Disaster in Dearborn
Author:Thomas E. Bonsall
Publisher:Stanford University Press - 2002


You Must CONTINUE and create a free account to access unlimited downloads & streaming