Discovery-driven Growth

Discovery-driven Growth

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Based on extensive research and the authors' combined thirty years of experience, Discovery-Driven Growth provides a breakthrough system for managing strategic growth. You will learn how to identify and prioritize your company's full portfolio of opportunities - from new product lines to entirely new businesses. The authors then show how to best execute specific initiatives, test major project assumptions, and develop a culture that values disciplined experimentation and learning over meeting mindless and unrealistic goals. Tools for dealing with each challenge are backed by examples from companies, from small firms to global giants, that have successfully put these methods into practice.Or Maybe the Model Is Wrong On the other hand, a couple of shining examples in the toy business seem to have overcome the challenges we have just anticipated . For instance, the fantastically successful Build-A-Bear Workshop, in whichanbsp;...

Title:Discovery-driven Growth
Author:Rita Gunther McGrath, Ian C. MacMillan
Publisher:Harvard Business Press - 2009-01-01


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