Oppat analyzes cooperations in Product Development with a special focus on the Automotive Industry. The in-depth case studies conducted concentrate on joint car development projects between Magna Steyr, an Austrian-based company, and German-based BMW, Mercedes Benz, and Audi.BMW founded the Z4 coupAc collaboration due to internal capacity restrictions. ... 2004). In all three cases, trustworthiness and reliability are strongly related to the understanding of knowledge. ... A deeper understanding, for example, helped the sender to react upon call-backs, to solve problems in understanding, or simplyanbsp;...
|Publisher||:||Springer Science & Business Media - 2009-02-18|