Do-It-Yourself Advertising and Promotion

Do-It-Yourself Advertising and Promotion

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Depending on how you and your organization work, you may go through a series of concept presentations or go directly to final copy and layout. ... following steps, whether they be taken mentally while talking to yourself or in formal presentations to others: A. Organization. ... After it is organized, you can decide how much of the information will actually be used and the style in which it is to be presented.

Title:Do-It-Yourself Advertising and Promotion
Author:Fred E. Hahn
Publisher:John Wiley & Sons - 2003-05-26


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