Doing best by doing good

Doing best by doing good

4.11 - 1251 ratings - Source

A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.Proctor aamp; Gamble. Ben aamp; Jerrya#39;s. Nike. McDonalda#39;s. These are but a few of the major corporations that have paid far more than lip service to public service - and have reaped concrete business benefits for their praiseworthy work.

Title:Doing best by doing good
Author:Richard Steckel, Robin Simons
Publisher:E P Dutton - 1992-11-01


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