A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.Proctor aamp; Gamble. Ben aamp; Jerrya#39;s. Nike. McDonalda#39;s. These are but a few of the major corporations that have paid far more than lip service to public service - and have reaped concrete business benefits for their praiseworthy work.
|Title||:||Doing best by doing good|
|Author||:||Richard Steckel, Robin Simons|
|Publisher||:||E P Dutton - 1992-11-01|