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An exclusive look at one of the worlda€²s most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. Ita€²s financial performance is the envy of its competitors, and BMW products inspire neara€“fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kileya€“Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagena€²s demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMWa€²s famed qFour Cylindersq headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the companya€²s new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the companya€²s nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a worlda€“class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultraa€“private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0a€“471a€“26304a€“4), also available from Wiley.In 2000, Car and Driver called the then-new M5 aquot;The Most Desirable Sedan in the World. ... The eight-cylinder, 4.9-liter engine produces 395 horsepower and enough low-end torque to make most owners always want to take ... planet, aquot; wrote Car and Drivera#39;s editor Casba Csere.30 Pitted against the Mercedes E55 AMG and Jaguar XJ in Car and Drivera#39;s test, ... One of the features for which BMW sets itself apart in this class, though, is in being the only entry with a manual transmission.

Author:David Kiley
Publisher:John Wiley & Sons - 2004-04-02


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