E-Commerce in Regional Small to Medium Enterprises

E-Commerce in Regional Small to Medium Enterprises

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qThis book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rateq--Provided by publisher.Regression table for improved internal efficiency Copyright Ac 2008, IGI Global. ... Dependant Variable Improved Customer Service Beta p value Business Size . 209 .016 R Squared .097 Adjusted R ... regression table .012 Dependant Variable Improved Internal Efficiency Beta p value Type of e-commerce (B2B/ B2C) -.172anbsp;...

Title:E-Commerce in Regional Small to Medium Enterprises
Author:MacGregor, Robert
Publisher:IGI Global - 2007-06-30


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