While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.Problems and Perspectives in Management, 5(1), 4-28, 147. Kamel, S., aamp; Hussein ... Business aamp; Information Systems Engineering, 4(6), 317-330. Nair, M., Han, G., ... Von Hippel, E. (2006). Democratizing ... KEY TERMS AND DEFINITIONS Bayerische Motoren Werke (BMW): A German automobile manufacturer. Computeranbsp;...
|Title||:||E-Marketing in Developed and Developing Countries: Emerging Practices|
|Publisher||:||IGI Global - 2013-04-30|