Eating the Big Fish

Eating the Big Fish

4.11 - 1251 ratings - Source

Most important, it affirms that Challenger brands are alive, well, and hungry. If you want to increase the profile and the profitability of your brand against bigger competitors, this book puts the big fish on your menu.

Title:Eating the Big Fish
Author:Adam Morgan
Publisher:John Wiley & Sons - 2009-04-03


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