In eCommerce, how you get the product to the customer is a really important part of the puzzle. It can be summed up in one word as delivery, and when I talk about delivery I mean every aspect of it a how the customer perceives it, as well as how we can use it to increase retention and improve margins and efficiency. Research undertaken around the world consistently shows delivery as a top cause of failure to purchase (57% of baskets were abandoned due to delivery, Royal Mail Delivery Matters 2014). So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Letas face it weave all seen the impact of a free PaP weekend.ASOS: Order by 10 pmMonday toFriday, free next day delivery when you spend Ap 100 (otherwiseAp5.95). Order bymidnight ... Oddly, ASOS require thecustomer toenter a discount code to getthe offer. How latein ... one the customer uses themost.
|Publisher||:||SRA Books - 2015-02-05|