As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic activityafrom consumer and entrepreneurial behavior to the ways in which governments determine policyais less well understood. Economic Analysis of the Digital Economy explores the economic impact of digitization, with each chapter identifying a promising new area of research. The Internet is one of the key drivers of growth in digital communication, and the first set of chapters discusses basic supply-and-demand factors related to access. Later chapters discuss new opportunities and challenges created by digital technology and describe some of the most pressing policy issues. As digital technologies continue to gain in momentum and importance, it has become clear that digitization has features that do not fit well into traditional economic models. This suggests a need for a better understanding of the impact of digital technology on economic activity, and Economic Analysis of the Digital Economy brings together leading scholars to explore this emerging area of research.Over the next few days, she sees a host of other ads for the product (which is likely, given a practice known as aretargetinga) and then purchases the good. Which ad should get credit for the purchase? Ad exchanges tend to use a set of rules toanbsp;...
|Title||:||Economic Analysis of the Digital Economy|
|Author||:||Avi Goldfarb, Shane M. Greenstein, Catherine E. Tucker|
|Publisher||:||University of Chicago Press - 2015-05-08|