Emotional Branding

Emotional Branding

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A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ideologies and analyzes how new web technologies are revolutionizing business, commerce and management. Original.Whether ita#39;s PokAcmon fan clubs or a passion for snowboarding, there is a broad cultural offering at their disposal. Increasingly ... Bubble Yum, whose Gen Y sales had been slipping, has found that twelve-to-seventeen-year-old males seem to identify with the foul fowl. The campaign has also reached into cyberspace, where screen savers featuring the duck are available for download. On that note, ita#39;sanbsp;...

Title:Emotional Branding
Author:Marc Gobe
Publisher:Skyhorse Publishing, Inc. - 2013-12-13


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