Encyclopedia of Consumer Brands

Encyclopedia of Consumer Brands

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Looks at the history, evolution, and market status of more than six hundred brand name products.of the producta#39;s by now over-used recipe campaign: aquot;To make exciting desserts on a budget, start with Jell-O gelatin. ... Capitalizing on high name recognition, Kraft General Foods introduced the banana, chocolate, and vanilla pudding desserts in 1932 and an instant version in ... Jell-O Pudding Pops Cosby also became pitchman for the Jell-O branda#39;s most lucrative product spin-off: Jell-O Pudding Pops.

Title:Encyclopedia of Consumer Brands
Author:Janice Jorgensen
Publisher:St James Press - 1994


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