Looks at the history, evolution, and market status of more than six hundred brand name products.of the producta#39;s by now over-used recipe campaign: aquot;To make exciting desserts on a budget, start with Jell-O gelatin. ... Capitalizing on high name recognition, Kraft General Foods introduced the banana, chocolate, and vanilla pudding desserts in 1932 and an instant version in ... Jell-O Pudding Pops Cosby also became pitchman for the Jell-O branda#39;s most lucrative product spin-off: Jell-O Pudding Pops.
|Title||:||Encyclopedia of Consumer Brands|
|Publisher||:||St James Press - 1994|