Encyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns

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There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the 'Encyclopedia of Major Marketing Campaigns' looks at 500 major marketing and advertising campaigns of the 20th centuIn the second spot, aquot;APB, aquot; Colbert asked a mounted police officer to put out an all points bulletin (APB) for Mr. Goodwrench, ... The campaign was recognized by the advertising industry, winning a Bronze EFFIE Award (Automotive Aftermarket Products and Services category) in 2005. ... s Accord and Toyota Motor Corp.a#39;s Camry. With a planned launch date of September 1, 1998, Oldsmobile turned to itsanbsp;...

Title:Encyclopedia of major marketing campaigns
Author:Thomas Riggs
Publisher: - 2006-12


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