I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters--but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to--and memorized by--a huge voting public.On August 26, 1920, a sufficient number of states ratified the Nineteenth Amendment to make it the law of the land. ... Never Had It So Goodaquot; During the Campaign of 1952, the Democratic Party used the aquot;You Never Had It So Goodaquot; slogan asanbsp;...
|Title||:||Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms|
|Author||:||Robert North Roberts, Scott J. Hammond|
|Publisher||:||Greenwood Publishing Group - 2004|