Entertainment, Arts, and Sports Law

Entertainment, Arts, and Sports Law

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The latest aquot;imageaquot; advertising campaign by Ford Motor Company uses its Chairman, William Clay Ford, to make a ... In the wake of the ExplorerAr scandal, these spots are a tacit admission by Forda#39;s marketers of their faith (which is likely well ... is used by the advertiser or promoter as a aquot;hookaquot; to attract attention and influence consumers to purchase goods or services. ... of its owner and the circumstances indicate a direct association of that trademark Identity with the goods or services.

Title:Entertainment, Arts, and Sports Law
Publisher: - 2003


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