Entrepreneurial Creativity in a Virtual World

Entrepreneurial Creativity in a Virtual World

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The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less abouBuilding on Schutza#39;s interpersonal communication model, 7 Ho and Dempsey ( 2010) put forward four key motivations: the ... managing the enduser relationship, in the context of successful digital media products RuneScape and Angry Birds.

Title:Entrepreneurial Creativity in a Virtual World
Author:Denise Tsang
Publisher:Edward Elgar Publishing - 2015-05-29


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