For courses in Entrepreneurship, Small Business Management. Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur-from researching venture feasibility, to launching the venture, to managing growth.Global Perspectives Boxes--This is a worldwide phenomenon! Learn about entrepreneurs in action around the globe. Killer Apps Appendix--Explores computer software applications to help the new entrepreneur.
|Title||:||Entrepreneurship in Action|
|Author||:||Mary K. Coulter|