Escape from the Ivory Tower

Escape from the Ivory Tower

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Most scientists and researchers arena€™t prepared to talk to the press or to policymakersa€”or to deal with backlash. Many researchers have the horror stories to prove it. Whata€™s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protAcgAces describe the risks and rewards of a€œspeaking up, a€ how to deal with criticism, and the link between communications and leadership. The final chapter, a€˜Leading the Waya€™ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.A Guide to Making Your Science Matter Nancy Baron ... Since 2008, jobs in TV and radio journalism have declined (Papper 2009), and even NPR made its first organization-wide layoffs in twenty-five years and instituted furloughs (Farhi 2009 ).

Title:Escape from the Ivory Tower
Author:Nancy Baron
Publisher:Island Press - 2010-08-13


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