Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

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This book provides practical guidance in how to research, prepare and present a great marketing plan.Is the company pursuing a growth, maintenance or retrenchment strategy? How do you know? ... 1; Yoshio Takahashi and Andrew Morse, a#39;Toyota Is Posed to Surpass GM as the Top Car Maker Next Yeara#39;, Wall Street Journal, 23 December 2006, p. A4; Alex Taylor III, a#39;The Birth of the Priusa#39;, Fortune, 6 March 2006, pp. lllff. 2.

Title:Essential Guide to Marketing Planning
Author:Marian Burk Wood
Publisher:Pearson Education - 2007


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