This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing. We'll give you the confidence to make authoritative statements online and offline, and comply with legal requirements in sales and marketing practice. You'll understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment. Jargon free, accessible, no detailed knowledge required, signposts the reader to all the important bits. The GURU is out of the BOTTLE!The privacy guidance issued by the ICO also states that marketers must obtain a positive indication of consent under the ... the fact that an individual has had the chance to object to direct marketing but has not chosen to do so, for example byanbsp;...
|Title||:||Essential Law for Marketers|
|Publisher||:||Kogan Page Publishers - 2013-01-03|