Essentials of Marketing

Essentials of Marketing

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ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.PROMOTION AND PRICING DECISIONS PART 4 beautiful, ambitious, and popular blond, grows up to become the Good Witch; ... To get more of them talking, Platt and the marketing team published feature articles on the showa#39;s Web site and seeded ... An all-out promotions blitz ensued. ... deals with makeup manufacturer, Stila, and sent hot new stars Kristin Chenoweth and Idina Menzel to Sephora stores to give ... Sales generate weekly merchandise receipts of more than $300, 000.

Title:Essentials of Marketing
Author:Charles Lamb, Joe Hair, Carl McDaniel
Publisher:Cengage Learning - 2008-01-14


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