Essentials of Marketing Research

Essentials of Marketing Research

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The sophisticated analysis related data should be provided in appendices for the reader to look at if they are interested in it. The presentation ... The questionnaire form and sophisticated technical analysis should be added in this section also. ... reports. While the above section discussed how to prepare a good marketing research report one also needs to understand what not to do when writing reports .

Title:Essentials of Marketing Research
Author:Paurav Shukla
Publisher:Bookboon -


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