Essentials of Strategic Management

Essentials of Strategic Management

4.11 - 1251 ratings - Source

Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authorsa€™ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the texta€™s presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Driving the transformation were strong sales of Applea#39;s iPod music player, music downloads from the iTunes store, and ... Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.

Title:Essentials of Strategic Management
Author:Charles Hill, Gareth Jones
Publisher:Cengage Learning - 2011-04-19


You Must CONTINUE and create a free account to access unlimited downloads & streaming