Essentials of Strategy

Essentials of Strategy

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In an age of stiffening competition, everyone in an organization must develop a strategic mind-set - by understanding the company's competitive strategy and helping the firm execute it. This work features guidelines for creating the HR initiatives, policies, and departmental structures that ensure success.Toyota plays up its reputation for quality and high resale value; more recently, it has differentiated its Prius model with hybrid engine technology. The MINI Cooper practically screams, aquot;Ia#39;m cute and Ia#39;m fun to drive!aquot; to potential buyers.

Title:Essentials of Strategy
Author:Society for Human Resource Management (U.S.)
Publisher:Harvard Business Press - 2006


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